Terminator: For Kids
Posted by Robert on May 5, 2008
I will be back…for the kids.
Yes,Halcyon Co., producers of the new Terminator movie, will be gunning for the PG-13 rating once it comes out on May 22, 2009. The producers think that by broadening the target market, they can rake in more cash on the box office, compared to making a movie with an R-rating.
“Our merchandising program will be the largest to date for ‘The Terminator,’ ” said Halcyon co-founder and co-CEO Derek Anderson, ex-owner of ad agency In the Mix, who adds that he had not discussed the possibility of an R-rating with Warners. “We won’t force it. We are carrying on in the tradition of the mythology, with an exciting approach to the action. If we can make a compelling film to reach the widest audience, why wouldn’t we do it?”